Fractional B2B Marketing Director for Growing Tech Companies
A fractional B2B marketing director is a senior marketing professional providing part-time marketing support to businesses that don’t have the resources for a full-time marketing professional.
Through High & Low Marketing I provide this fractional B2B marketing director support to growing technology and SaaS companies. This covers everything from the highs of GTM strategy and campaign planning to low-level tactical execution.
I’m a revenue-focused and AI-native fractional B2B marketing director, using clear processes and playbooks to deliver results for my clients.
With me, you get a Chartered Marketer providing world-class marketing talent without the cost and overheads of a full-time employee, whether on a freelance or fractional basis.
Your Freelance Marketing Director
When I work with my clients as a fractional marketing director, I deliver whatever is needed to increase their pipeline and hit their marketing goals.
This covers everything from the highs of GTM strategy and campaign planning to low-level tactical execution.
Revenue Focused
Ultimately, impact on revenue is the only thing on which B2B marketing should be focused. All other activities are important, but they should feed into revenue.
I’ve helped global tech companies increase their revenue by 25% YoY and I’ve been responsible for generating millions of dollars of revenue from my digital marketing activity.
Results Driven
Modern marketing is a numbers game. You need to show the results of your marketing activity and explain why it was worth doing in the first place.
All of my client activity is clearly linked to a demonstrable result. I’ve helped global companies increase their SQLs by 250%, grow organic traffic by 500%, and double on-page conversion rates.
Process-Oriented
Marketing activity without a plan is often a waste of time and money. For clients with very little existing marketing support, I have clear playbooks to get them from overarching strategy to tactical execution.
And for clients with an existing marketing function, I’ll make sure what I do is aligned with existing plans, but with the benefit of my long experience as a B2B marketing director.
AI-Literate
AI is a game-changer for small and under-resourced marketing teams. But it is also the victim of LinkedIn hype and hyperbole.
I build marketing AI tools and agents that solve the problems my clients are facing, from creating CRM reports your leadership team can understand to tracking competitors and creating quality AI-generated content.
15+ Years of Experience
I’ve been working in B2B marketing for over 15 years, in global businesses and transformative startups as well as PR and marketing agencies.
I have a broad understanding of many areas of technology, and as a fractional B2B marketing director I quickly get up to speed when working with a new client
Learn how a part-time marketing director can help your business
If you’re a growing technology business and want to understand how a fractional B2B marketing director can help you, fill out the form to book an initial 30 minute consultation.